Scaling Frontend Delivery on a Growing CRM Platform

Scaling Frontend Delivery on a Growing CRM Platform

Embedded frontend engineers who worked inside the client's process and handed a clean codebase back

The Problem

A CRM build that needed speed the internal team couldn't hire for

Endurance needed a burst of frontend delivery on its CRM, on a timeline permanent hiring couldn't meet. The work was a temporary spike in capacity, not a standing role.

  • The CRM required concentrated frontend work on a fixed timeline
  • Hiring permanent frontend engineers for a temporary spike wasn't practical
  • New hires would spend months ramping on the domain and codebase before contributing
  • Pulling the internal team onto the CRM push would stretch it thin across core priorities
  • Whatever got built had to match internal standards so the team could own it afterward
The Solution

Frontend capacity that plugged into the existing team

Symetria added frontend engineers to Endurance's own team, working inside the client's process rather than alongside it. They adopted Endurance's standards and reported into an on-shore product owner who owned the backlog and priorities.

  1. Embedded in the client's process

    The engineers took on Endurance's coding standards, tooling, and review process from day one. An on-shore product owner owned priorities and the engineers delivered against them. No parallel vendor process to reconcile, no translation layer between the two teams.

  2. Frontend delivery on the CRM

    The team built and shipped CRM interfaces and workflows in Next.js and Tailwind to Endurance's definition of done, lifting the delivery pace beyond what the internal team could hold on its own.

  3. Capacity that scaled with the work

    Frontend headcount ramped up while the CRM build needed it and stayed only as long as the work did. That's a speedup you can't buy by hiring permanent engineers for a temporary spike, where ramp time and long-term cost both count against you.

  4. Handoff to the internal team

    As the CRM work wound down, Endurance's internal team took over maintenance. Because the code already matched their standards and process, the handoff didn't need a rewrite or a drawn-out knowledge transfer.

Key Results
60%
Improved system performance
40%
Extension of the internal team
50%
Reduced manual operations

Symmetria was an outstanding partner for Endurance for several years. They were dependable, easy to work with, and consistently delivered high-quality results. Their team played an integral role in developing some of our most critical business applications, and we're grateful for their expertise and partnership.

Alex AgranCIO, Endurance Warranty Services
LET’S TALK

Let’s Build Something That Actually Works.

Tell us about your project — we’ll get back within 24 hours with a clear plan and next steps.